Client: Kraken Travel
Industry: Adventure Travel / Sailing
Services: SEO, Paid Ads, Social Media, Email Marketing
Location: Online
Timeline: Ongoing support
Kraken Travel is an adventure sailing company offering by-the-berth sailing adventures and yacht charters around the world. As a startup in a competitive travel category, they needed a marketing system that could build awareness, earn trust, and increase trip bookings.
Kraken Travel was referred to us after not seeing results with their previous agency. They were looking to build a recognizable brand in the adventure travel space, drive more qualified traffic to their website and convert that interest into more trip inquiries and bookings.
Our Approach
We stepped in as Kraken Travel’s full-service marketing partner and focused on building a connected strategy across channels. Instead of treating paid ads, SEO, social media, and email as separate efforts, we aligned them to support the same goals: increase visibility, drive qualified traffic, and strengthen brand trust so more travellers felt confident booking.
What we delivered:
- Full-channel marketing management across paid advertising, SEO, social media, and email
- A cohesive content and campaign strategy to drive discovery and brand credibility
- Ongoing optimization focused on increasing qualified traffic and improving performance over time
The Impact
Over the first six months, Kraken Travel saw strong growth across every major traffic source:
- +230% increase in traffic from paid advertising
- +160% increase in organic search traffic from SEO
- +163% increase in social media traffic
- +11% increase in traffic from email
- +68% increase in overall website sessions
At Harvest Moon Marketing, we help B2C businesses and startups build strategies that perform across channels, not just in one place. If you want a marketing system designed to grow awareness, drive qualified traffic, and support real business goals, let’s talk.
