Client: Aquaworx
Industry: Pool and Hot Tub Services
Services: Google Ads
Location: York, Durham, and the GTA
Timeline: On-going
With over 15 years of experience, AquaWorx is a trusted one-stop shop for pool and spa services. Many of their services are seasonal and time-sensitive, so it’s critical for them to reach homeowners at the exact moment they’re looking for help in the busy warm months. That’s why the reached out to us.
Before working with us, AquaWorx had partnered with a social media agency, but those campaigns generated little to no leads. While social platforms can be great for awareness and have their time and place, especially for highly visual brands, they’re often more passive and not always the best fit for contractors. AquaWorx needed a channel where potential customers were actively searching for pool and hot tub services and ready to book.
Our Approach
We shifted the strategy to Google Ads, focusing on high-intent searches from homeowners looking for immediate service. Instead of interrupting people on social media, we positioned Aquaworx in front of users who were already searching for pool and hot tub cleaning, repairs, and seasonal services. The campaigns were structured around specific services and optimized to capture urgent, local demand during peak summer months, all while working within a modest budget.
What we delivered:
- A Google Ads campaign focused on high-intent pool and hot tub service searches
- Service-specific ads for cleaning, repairs, openings, and maintenance
- Local targeting to capture nearby homeowners ready to book
- Ongoing optimization to control costs and improve lead quality
The Impact
Over the summer season, the Google Ads campaign delivered strong, consistent results:
- Average cost per lead of $11.52 in peak months
- Phone inquiries are consistently coming in
- Strong lead volume achieved on a modest ad budget
The campaign helped Aquaworx stay fully booked throughout the summer and proved that search-led PPC was a far better fit for their services than passive social advertising.
At Harvest Moon Marketing, we build practical, results-driven marketing systems for service businesses that rely on steady lead flow. By focusing on high-intent search and clear strategy, we help businesses turn demand into real inquiries and booked work.
