What is the Google Helpful Content Update and How Does it Affect Your Business?
You have probably heard a lot of chatter recently about Google’s new Helpful Content Update, but what is it exactly, and how will it affect your business? The Helpful Content Update started its roll-out on August 25, 2022, and finished on September 9, 2022, meaning that all the changes that will be ou
Case Study: Better1 Electronics E-Commerce
Search Engine Optimization and Copywriting Services Better1 is a Canadian e-commerce store which offers its clients the best smart home tech and electronics. They reached out to our team looking for someone to examine their website and build a unique SEO strategy for them. We took on the task and presen
What is a Content Refresh & Why They’re Important
Do you ever feel like your website could use a little pick-me-up? If so, you’re not alone. In today’s digital age, businesses must continually create fresh, relevant content to stay top-of-mind and attract new customers. However, that doesn’t mean you always have to start from scratch. A c
Benefits of Being on the First Page of Google
Google really does make a difference. While SEO can seem intimidating to those just starting out, the importance of understanding search results and how they can affect site traffic is really the first step to scaling your business. People tend to enjoy easy access to information and products that they
The Three Main Parts of SEO
Search engine optimization is the process of optimizing your website so that it appears on Google and other search engines. There are over 200 ranking factors which influence how Google ranks a webpage, and these factors can typically be broken down into three main parts of SEO. They work together to ge