Client: Boundless Joy
Industry: Holistic Therapy
Services: Landing Page Design, Google Ads, Email Marketing
Location: Online
Timeline: Initial launch and ongoing support
Boundless Joy is a holistic therapy business founded by Claudine Kapel, specializing in energy healing services. The brand offers energy-infused audio tracks, personalized one-on-one sessions, and remote energy work designed to help clients release blockages, improve well-being, and reconnect with their true sense of Joy.
The goal of this campaign was to grow their email list by attracting new subscribers through a free meditation track. They had previously tried Facebook ads with another contractor, but the campaign generated little traction and no meaningful list growth.
While the offer itself was strong, Boundless Joy needed a clearer digital strategy — one built around targeting people who were already actively searching for these products.
Our Approach
Rather than pushing ads passively on social platforms, we shifted the strategy toward high-intent discovery. We focused on building a simple, intentional system designed to attract people who were actively looking for meditations and guiding them seamlessly into the Boundless Joy ecosystem. This included building:
- A dedicated, conversion-optimized landing page for the free meditation
- Google Ads targeting high-intent meditation and energy healing searches
- A streamlined opt-in experience with automations in place designed to maximize downloads
- Ongoing email newsletter support to nurture and engage new subscribers
The Impact
Over a 6-month period, the campaign delivered measurable, sustainable growth:
- +982% increase in page views (YoY)
- 1,000+ new email subscribers
- Average cost per lead: $2.68 (2025)
- Average cost per click: $0.68 (2025)
The result was a steadily growing email list filled with genuinely interested subscribers at an extremely affordable price.
This project highlights how the right strategy can dramatically outperform generic ad approaches. By aligning offer, intent, and conversion, Boundless Joy was able to grow visibility, build trust, and create a reliable system for ongoing audience growth.
At Harvest Moon Marketing, we specialize in building growth systems for service-based and online businesses that want more than just traffic. If you’re ready for marketing that creates visibility, drives real leads, and supports long-term growth, this is exactly how we do it.
