Client: Buttermilk Falls Resort
Industry: Hospitality / Resort
Services: Google Ads (PPC), Social Media Strategy, Website Optimization Support
Location: Haliburton Highlands, ON
Timeline: Peak season campaign and ongoing support
Buttermilk Falls Resort is a four-season cottage resort in the Haliburton Highlands of Ontario, offering waterfront housekeeping cottages and a classic lakeside getaway experience. They reached out to us to generate more inquiries from new guests and support repeat bookings from returning guests, while promoting seasonal stays and experiences throughout the year.
Our Approach
We built a year-round strategy focused on capturing high-intent searches through Google Ads, supported by social media to maintain visibility and keep the resort top of mind with past guests and followers. Google Ads allowed us to reach people at the moment they were actively looking for accommodations and getaway options in the area, while social helped show what it looks and feels like to stay at the resort across different seasons. We also supported ongoing promotions to drive interest in key offers like full summer week rentals, ice fishing packages, full venue rentals, and weddings.
What we delivered:
- A Google Ads campaign focused on high-intent accommodation and getaway searches
- Social media support to stay visible and top of mind with current and past guests
- Ongoing promotions to support seasonal offers and year-round demand
- Ongoing optimization to improve lead quality and keep costs efficient
The Impact
This year-round strategy increased inquiries, improved website engagement, and strengthened brand presence on social, helping Buttermilk Falls Resort stay visible from first discovery through repeat interest.
- Google Ads leads generated at an average cost of $10.64 per lead during a peak period
- 50.2% increase in new users to the site in the same month
- 21.5% increase in returning visitors during the same period
- Stronger social engagement, including more consistent comments and ongoing interaction from followers
At Harvest Moon Marketing, we help hospitality and service businesses generate steady demand with practical, trackable marketing strategies built for real results. Get in touch to learn what this could look like for your business.
