Client: The Great Ocean Road Collective
Industry: Tourism
Services: SEO, Content Marketing, Email Marketing
Location: Victoria, Australia
Timeline: Initial launch and ongoing support
The Great Ocean Road is a 240-kilometre Australian National Heritage site near Melbourne, known for its dramatic coastline, famous beaches, wildlife, and ancient rainforests. To promote the region and provide resources for visitors planning a trip, the Great Ocean Road Collective was created as a central hub for inspiration, guidance, and recommendations.
As a tourism association, they needed a reliable way to reach more people, earn repeat attention from past and future visitors, and generate revenue through affiliate partnerships, without relying on an expensive, ad-heavy strategy.
Our Approach
After learning about their goals, competitors, and audience, we focused on three core areas: SEO, content, and email. The goal was to help the Collective get found more often in search, publish useful content people were already looking for, and stay connected with visitors through consistent email communication.
What we delivered:
- A full SEO strategy across on-page, off-page, and technical improvements
- An intentional content plan built around a structured content calendar
- SEO-optimized blog content designed to drive high-quality search traffic
- Email list growth initiatives paired with regular email communication
- Ongoing optimization to improve authority, rankings, and affiliate performance
Our Impact
Over the course of the campaign, the Great Ocean Road Collective achieved major improvements across every key metric:
- +150% increase in email list size
- +6650% YoY increase in page views from SEO
- +2000% YoY increase in affiliate sales
- +16 increase in domain authority points
They had originally only intended to work with us for a year, but they were so happy with the results that they signed on for another.
At Harvest Moon Marketing, we help brands bring in better website traffic, build stronger audience relationships, and turn content into real results. Ready to take your business to the next level? Get in touch today.
