Reach customers inside the conversations shaping their decisions. The way people search is changing. Instead of scrolling through pages of links, customers are asking ChatGPT direct questions, researching solutions and comparing businesses through natural conversations.
ChatGPT ads give your business an opportunity to appear during these high-intent moments. Harvest Moon Marketing helps you enter this emerging channel early, reach relevant audiences and turn AI-powered discovery into qualified enquiries.
ChatGPT Ads Manager is now available to advertisers in the United Kingdom, United States, Canada, Australia, New Zealand, Japan and South Korea, with Brazil coming soon. While the earliest campaigns were primarily bought on a cost-per-thousand-impressions basis for reach and brand awareness, advertisers can now run cost-per-click and conversion-optimised campaigns.
Using the ChatGPT conversion pixel or Conversions API, we can help businesses track impressions, clicks, spend, click-through rate, average CPC, leads, sign-ups and purchase, making it possible to calculate cost per lead and optimise campaigns towards genuine enquiries rather than visibility alone.
We have hands-on experience with how the channel performs in real-world conditions, and can use these early insights to help your business launch effectively, learn faster and make informed decisions as ChatGPT advertising develops.
Our campaigns are built around commercial outcomes, not clicks alone. We connect targeting, messaging, landing pages and tracking to create a clear route from initial discovery to conversion.
We identify your most valuable audiences, offers and opportunities before creating a focused advertising plan.
We dig deep to find the keywords your customers are searching for, while also keeping an eye on your competition. Our goal? To make sure your ads outshine the rest.
We write clear, persuasive ads designed to fit naturally within relevant ChatGPT conversations and inspire action.
We measure the actions that matter, including enquiries, calls, bookings and sales, so you can understand what your budget is producing.
We focus campaigns on people whose questions, needs and research indicate genuine interest in your services.
We continually assess performance, test new approaches and direct your budget towards the strongest opportunities.