Client: Client requested anonymity
Focus of Ads: Wills and Estate Planning, Family Law
Services: Google Ads (PPC)
Location: Calgary, Alberta
Timeline: On-going support
This law firm is an established business that wanted to stay visible and continue generating leads during a typically slower time of year. They chose to run paid ads for a focused three-month period to keep the office busy.
Prior to working with Harvest Moon Marketing, they had previously worked with another agency, but the cost per acquisition was high and results weren’t efficient enough to justify continued spend.
Our Approach
We approached this as a short-term but performance-focused campaign. The goal was to generate meaningful conversions at a lower cost per lead than the agency they worked with before.
We took over the ad account, refined targeting, and restructured campaigns to better align with high-intent searches. By tightening keyword focus, improving conversion tracking, and removing wasted spend, we were able to make the budget work harder even in a lower-demand season.
What we delivered:
- A restructured Google Ads campaign built for efficiency
- Clear tracking across form submissions, calls, and email actions
- Ongoing optimization throughout the campaign
- Focused spend on high-intent searches to lower cost per acquisition
The Impact
From January to March, the campaign delivered strong results:
- Over 300 total conversions
- Over 61% reduction in cost per lead compared to the previous agency
At Harvest Moon Marketing, we help businesses use paid ads strategically, whether it’s scaling during peak season or staying visible when demand slows. If you want ads that make sense for your business cycle, we can help.
