Client: BC First Nations Financing Authority
Industry: Auto Financing
Services: Website Design & Development, Lead Generation Setup, Google and Bing Ads
Location: British Columbia
Timeline: Initial launch and ongoing support
BC First Nations Financing is an auto financing company which helps people of all credit types access auto loan financing even when they’ve been locked out of traditional options.
They reached out to us with a clear goal: lower their cost per lead. Their existing website wasn’t converting, and paid ads were driving leads at an unsustainable cost. We rebuilt their lead generation system from the ground up so that website traffic turned into completed applications and affordable, consistent leads.
Our Approach
We rebuilt the website with lead generation as the priority, then set up and managed paid advertising to drive steady lead volume at an affordable cost. The focus was simple: make the offer clear, make the next step easy, and ensure every lead was tracked and routed properly.
We set up the Google Ads account, ran Bing Ads, and managed both over time. We used a mix of campaign types to meet demand across different intent levels, including Search, Display, and Performance Max.
The Impact
The new website and testing-driven approach delivered major performance gains:
- 3.5x return on ad spend
- Form completion rate increased by 24 percentage points, from 34.41% to 58.41%
- Hundreds of leads generated per month
By rebuilding the site with conversion in mind and validating changes through testing, BC First Nations Financing was able to dramatically lower lead costs while increasing volume and efficiency. Resulting in a more stable, scalable lead system that supports ongoing growth.
At Harvest Moon Marketing, we build practical, conversion-focused systems for businesses that need results they can measure. If your website and ads aren’t producing affordable leads, we can help fix that.
