Client: Bloom Health and Wellness Studio
Industry: Medical Aesthetics / Wellness
Services: SEO, Local SEO, PPC Advertising, Website Updates
Location: Moncton, NB
Timeline: Initial launch and ongoing support
Bloom Health and Wellness Studio is a medical spa in Moncton, NB, offering medical aesthetics and esthetic services including Botox, dermal fillers, laser treatments, facials, peels, and more.
Operating in a highly competitive local market, Bloom wanted to attract clients. At the time they reached out, they had no system in place to produce a consistent flow of inquiries. We changed that.
Our Approach
We focused on improving Bloom’s visibility by getting them in front of people already actively searching for medical aesthetics services on Google and other search engines. This included optimizing the website for long-term organic traffic, along with PPC ads to drive more immediate leads.
Because medical aesthetics is heavily regulated, Google Ads does not allow certain medical terms, including Botox and other treatment names. We worked within these restrictions by adjusting language, structuring campaigns carefully, and testing compliant alternatives that still brought in qualified leads.
In this industry, leads are especially valuable because many first-time bookings turn into recurring appointments and ongoing client relationships. That made efficiency and lead quality a top priority.
What we delivered:
- Ongoing PPC ad campaigns focused on high-value treatments
- SEO setup, including new service pages built for long-term organic traffic
- Ongoing website updates with new content and promotions
- Continuous optimization to improve visibility and lead quality
The Impact
Over the course of the campaign, Bloom Health and Wellness Studio achieved strong results:
- PPC leads generated for under $5 per lead, which is an excellent return for high-ticket services and repeat client potential
- First-page rankings for key local searches, including Botox Moncton, Facials Moncton, Lip Filler Moncton, and Laser Hair Removal Moncton
- 363% increase in visitors from Google Business Profile year over year
At Harvest Moon Marketing, we build compliant, results-driven marketing systems for wellness and medical service providers in competitive, regulated markets. Our focus is on attracting qualified leads, strengthening trust, and supporting long-term, repeatable growth through a strategy that fits your clinic and stays within platform and industry guidelines. If you’re ready for marketing that’s clear, compliant, and built to perform, get in touch to learn what this could look like for your clinic.
