Case Study: The Great Ocean Road Australia

Search Engine Optimization, Email Marketing and Content Marketing Services

The Great Ocean Road is a 240-kilometre stretch of road and an Australian National Heritage site near Melbourne, Australia. It is a popular tourist area known for its incredible coastline, famous beaches, wildlife and ancient rainforests. To promote the area and share resources visitors needed to learn about the area or plan their trip, the Great Ocean Road Collective was born.

This travel association was looking for a cost-effective strategy to build awareness about the region, as well as nurture relationships with past and present visitors. They didn’t want to invest in a strategy which would require continuous investment in digital ad spend so instead they leveraged SEO, email marketing and content marketing strategies with Harvest Moon Marketing.

We focused on all three parts of SEO: on-page, off-page and technical. There was a large content writing component of this project which consisted of crafting intentional SEO-optimized content and email writing, based on a content calendar. Couple that with growing the email list, and sending out regular communication, the Great Ocean Road was able to build a personal relationship with the audience and strengthen their brand.

The Incredible Results:

• Grew the email list by +150%
• Grew organic search traffic by +6650% year over year
• Increased affiliate sales by +2000% year over year
• Increased Domain Authority by 16 points in one year
• Secured top three placements for highly competitive keywords such as “Torquay”, “Bells Beach”, “Great Ocean Road Beaches”, “Lorne Restaurants”, etc.

They improved in all key areas and were so happy with the efforts of Harvest Moon Marketing that they signed on another year.

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At Harvest Moon Marketing, we’re dedicated to helping your business thrive. Whether you want to improve the quality and quantity of your website traffic, craft compelling content that will resonate with your audience, or simply need someone to talk through strategy with you — we’re here to help. Contact us today and learn more about how we can deliver the results you need.