The Importance of Storytelling in Digital Marketing
Digital marketing is all about creating a connection with your audience. And one of the best ways to do that is through storytelling. Stories have the ability to engage people on a
What is the Google Helpful Content Update and How Does it Affect Your Business?
You have probably heard a lot of chatter recently about Google’s new Helpful Content Update, but what is it exactly, and how will it affect your business? The Helpful Content Upd
Case Study: Better1 Electronics E-Commerce
Search Engine Optimization and Copywriting Services Better1 is a Canadian e-commerce store which offers its clients the best smart home tech and electronics. They reached out to ou
What is a Content Refresh & Why They’re Important
Do you ever feel like your website could use a little pick-me-up? If so, you’re not alone. In today’s digital age, businesses must continually create fresh, relevant co
Case Study: DLegal Law Office
Search Engine Optimization and Copywriting Services DLegal is a female-led law firm from Calgary, Alberta. Anna and her team strive to make the legal profession approachable and ac
Case Study: The Great Ocean Road Australia
Search Engine Optimization, Email Marketing and Content Marketing Services The Great Ocean Road is a 240-kilometre stretch of road and an Australian National Heritage site near Mel
The 7 Ways a Blog Can Grow Your Small Business
If you want the best for your small business, you’ve likely considered starting a blog. It seems as if everyone has a blog these days, but is it really worthwhile? The short answ