How To Turn Website Visitors Into Customers
As a business owner, you understand that having a digital presence is crucial for your business to succeed so you have spent time and effort to send visitors to your site. However
The Importance of Analytics in Digital Marketing
Everyone wants better outcomes in their digital marketing but the only way to truly get better results is through analytics. Analytics can uncover patterns and trends within data t
The Importance of Storytelling in Digital Marketing
Digital marketing is all about creating a connection with your audience. And one of the best ways to do that is through storytelling. Stories have the ability to engage people on a
What is the Google Helpful Content Update and How Does it Affect Your Business?
You have probably heard a lot of chatter recently about Google’s new Helpful Content Update, but what is it exactly, and how will it affect your business? The Helpful Content Upd
Case Study: Better1 Electronics E-Commerce
Search Engine Optimization and Copywriting Services Better1 is a Canadian e-commerce store which offers its clients the best smart home tech and electronics. They reached out to ou
What is a Content Refresh & Why They’re Important
Do you ever feel like your website could use a little pick-me-up? If so, you’re not alone. In today’s digital age, businesses must continually create fresh, relevant co
Case Study: DLegal Law Office
Search Engine Optimization and Copywriting Services DLegal is a female-led law firm from Calgary, Alberta. Anna and her team strive to make the legal profession approachable and ac
Case Study: The Great Ocean Road Australia
Search Engine Optimization, Email Marketing and Content Marketing Services The Great Ocean Road is a 240-kilometre stretch of road and an Australian National Heritage site near Mel
The 7 Ways a Blog Can Grow Your Small Business
If you want the best for your small business, you’ve likely considered starting a blog. It seems as if everyone has a blog these days, but is it really worthwhile? The short answ