Case Study: Great Ocean Road Australia

The Great Ocean Road

The Great Ocean Road is a 240-kilometre stretch of road and an Australian National Heritage site near Melbourne, Australia. It is a popular tourist area known for its incredible coastline, famous beaches, wildlife and ancient rainforests. To promote the area and share resources visitors needed to learn about the area or plan their trip, the Great Ocean Road Collective was born.

The Challenge

This travel association was looking for a cost-effective strategy to build awareness about the region, as well as nurture relationships with past and present visitors. After getting to know them, their industry and niche, we decided to leverage SEO, email marketing and content marketing strategies with Harvest Moon Marketing to help promote ads and affiliate marketing links. 


After getting to know their business, competitors, goals and niche, we decided to leverage SEO, email marketing and content marketing.

The Solution

We focused on all three parts of SEO: on-page, off-page and technical. There was a large content writing component of this project which consisted of crafting intentional SEO-optimized content and email writing, based on a content calendar. Couple that with growing the email list, and sending out regular communication, the Great Ocean Road was able to build a personal relationship with the audience and strengthen their brand.

They improved in all key areas and were so happy with the efforts of Harvest Moon Marketing that they signed on another year.

Increase in email list size
150 %
YoY increase in page views from SEO
6650 %
YoY increase in affiliate sales
2000 %
YoY increase in domain authority points

Let’s Make Digital Happen.

At Harvest Moon Marketing, we’re dedicated to helping your business thrive. Whether you want to improve the quality and quantity of your website traffic, craft compelling content that will resonate with your audience, or simply need someone to talk through strategy with you — we’re here to help. Contact us today and learn more about how we can deliver the results you need.

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