Case Study: DLegal Law Office

DLegal Law Office

DLegal is a female-led law firm from Calgary, Alberta. Anna and her team strive to make the legal profession approachable and accessible by providing transparency and predictability in their legal services. They offer a wide range of legal services in a notoriously competitive space including estate planning, family law, real estate, business law and more. 

The Challenge

Just before reaching out to Harvest Moon Marketing, DLegal had partnered with another agency to craft a new website. This new website looked great but it was not generating any organic traffic or appearing in the service engine page results or on Google My Business for any of their local services so they were not getting any new leads.

It was our job to get DLegal Law Office ranking on Google for their law services in a notoriously competitive market. 

The Solution

The first thing we did was complete an SEO audit of the site. This consisted of a competitor, keyword, backlink and website navigation analysis. We measured the site across over 200 ranking factors and identified problems and errors that were preventing the site from ranking on Google and other search engines. 

This allowed us to craft a data-driven SEO implementation plan with a larger content writing component and clear KPIs. To begin, we focused on the wills and estate planning pages. When we exceeded our goals early on we expanded our targets to other service areas. 

Keywords on the first page of Google
575 +
YoY increase in new users to the site from SEO
298 %
YoY increase in sessions to the site from SEO
250 %

Let’s Make Digital Happen.

The law firm is busier than ever before. They have had to hire more internal positions to keep up with the demand for their services and have since moved to a larger, more modern office space.

Do you want similar results? Let’s talk through what kind of strategy makes the most sense for you. At Harvest Moon Marketing we help big dreaming businesses achieve their goals. If you are one of them, then get in touch today.

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