Case Study: DLegal Law Office
Search Engine Optimization and Copywriting Services
DLegal is a female-led law firm from Calgary, Alberta. Anna and her team strive to make the legal profession approachable and accessible by providing transparency and predictability in their legal services.
Just before reaching out to Harvest Moon Marketing, DLegal had partnered with another agency to craft a new website. This new website looked great but it was not generating any organic traffic or appearing in the service engine page results or on Google My Business for any of their local services.
It was our job to change that. The first thing we did was complete an SEO audit of the site. This consisted of a competitor, keyword, backlink and website navigation analysis. We measured the site across over 200 ranking factors and identified problems and errors that were preventing the site from ranking on Google and other search engines.
This allowed us to craft a data-driven SEO implementation plan with a larger content writing component and clear KPIs. To begin, we focused on the wills and estate planning pages. When we smashed our goals early on we expanded our targets. The client asked us to begin to start targeting the real estate law pages as well.
The Impressive Results:
- Consistent 600-900%+ increase in organic users and page views year over year
- Consistent 500%+ increase in impressions on search engine page results year over year
- Consistent 800%+ increase in clicks on search engine page results year over year
- Top three placement for lead generating keywords such as “wills lawyer calgary”, “calgary law office”, “law offices in calgary”, “lawyer calgary ab”, etc.
- Top three placement for highly competitive blog post topics such as “how to avoid probate”, etc.
The law firm is busier than ever before. They have had to hire more internal positions to keep up with the demand for their services.
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