Benefits of Being on the First Page of Google
Google really does make a difference. While SEO can seem intimidating to those just starting out, the importance of understanding search results and how they can affect site traffic is really the first step to scaling your business.
People tend to enjoy easy access to information and products that they need, so gaining that first page on Google can lead to huge sales and traffic improvements for businesses of any size. By optimizing your site for SEO you can ensure you make it to the converted first page placement so you can reap the following rewards.
More Traffic
It may seem self-explanatory, but websites on the first page of search results see more traffic than those on Google’s second page results. Approximately 45% of users stay on the first page of Google, meaning that while some venture further, almost half of Google’s users prefer the instant answer from the first page. From mobile devices to computers, people want quick answers and products to solve their issues.
More Sales or Leads
More traffic leads to more sales and leads. People searching for a product or service online often have an intent to buy. With proper search engine optimization, you get your business in front of your ideal customer at the exact moment they are looking for your product or service.
More Brand Awareness
The more often your site ranks for terms in your niche, the more brand awareness you will build. This is especially relevant to local businesses. Local SEO is a strategy which helps your business be more visible in local search results on Google such as on Google Maps.
If a company or brand becomes associated with a town or city, the search engine page results will surface the brand more often because Google sees it as relevant to users within that geography.
Lower Marketing Cost
Search engine optimization offers sustainable traffic. That’s because traffic from search engine optimization is free, whereas traffic from paid ads has an associated cost for each click. You will not need to keep paying Google for top rankings. Instead, each site earns its ranking by optimizing the site with SEO best practices.
Builds Authenticity and Trust
Quite simply, users trust the top results on search engine page results. Websites with higher Google rankings are typically viewed as more legitimate and trustworthy than those that appear further down the results.
In fact, untrustworthy sites will not typically make it to the first page to begin with. Google has over 200+ ranking factors, many of which are involve screening a site for legitimacy. This is all part of Google’s commitment to delivering the most accurate and relevant results for each individual search engine user.
Google search results can make or break many modern websites. That’s because they put you at a unique position to outperform the competition and get in front of your ideal customers at the exact moment they are looking for your product or service.
If you are interested in leveraging this unique digital marketing channel, then reach out to our SEO team today. We are here to help you rank your website on the first page of Google.
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